Challenges
Aston University needed to redesign its online learning platform to meet the growing demand for online education and attract more students pursuing higher education. The project aimed to deliver an engaging digital experience aligned with the university’s established brand identity and visual patterns. However, the lack of a developed design library posed a challenge, requiring a comprehensive build from the ground up.

Solution
A robust design library was created specifically for Aston Online, forming the foundation for consistent and scalable designs. Key pages were designed with thoughtfully structured block sections to enhance the educational features offered by the institution. Forms were reimagined for a more user-friendly experience, and the designs were optimised for responsiveness across all devices. Collaboration with stakeholders ensured that the designs met both branding and functional requirements, seamlessly integrating with Aston’s existing systems.

Outcomes
The redesigned Aston Online platform launched on time, receiving approval from key stakeholders and the UK-based design team. The updated platform created new opportunities for marketing campaigns, boosted conversions, and helped the university strengthen its presence in both on-campus and online higher education markets.