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FEDERATION UNIVERSITY ONLINE

2024 Lead UI Designer

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Challenges
Federation University requested a rapid redesign of their online learning platform to align with the newly updated on-campus website and refreshed brand identity. This project operated as a design sprint with limited time, focusing on revamping major pages to ensure a seamless transition to the updated branding while maintaining functionality and user experience.

Solution
To meet the tight timeline, the Federation digital guidelines were thoroughly researched to inform the design process. Reusable components and updated styles were established in Figma, creating a scalable framework for the redesign. Key design elements were re-styled to maintain consistency with the on-campus site, including a meticulous review of typography and the integration of decorative brand patterns into new sections. The design sprint prioritised alignment, coherence, and efficiency.

Outcomes
The redesign successfully transferred Federation University’s updated brand identity to the online platform. The refreshed designs not only ensured visual consistency across all touchpoints but also enhanced the platform’s appeal to prospective students and its effectiveness in supporting future marketing campaigns. Stakeholders were highly satisfied with the quick turnaround and impactful results, marking the project as a significant achievement for the Federation team.

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