Challenges
QUT aimed to expand its reach in attracting online learners by leveraging its strengths in key fields of study. This required a complete rebuild of the QUT Online learning website to improve user experience and effectively showcase its offerings. A comprehensive design asset and template library needed to be developed to standardise and streamline the design process while providing scalable solutions for future updates.

Solution
The project began with a detailed review and rework of the site map and primary user journeys to ensure a seamless navigation experience. Incorporating UX research, the team identified user pain points and prioritised quick wins to maximise impact within the project scope. Low-fidelity wireframes were created and refined through feedback loops, paving the way for the design of major new pages. The colour palette and typography were refreshed to align with QUT’s branding, while key block sections were redesigned for better usability and engagement. A responsive and accessible design was prioritised to cater to a diverse audience across all devices.

Outcomes
The new QUT Online site was launched on schedule with smooth delivery, supported by a well-prepared design library and consistent assets. Early feedback from users highlighted an improved experience, and the site began driving increased engagement from both prospective students and internal stakeholders. Enhanced usability and design clarity contributed to higher lead conversions and bolstered QUT’s position in the competitive online learning space.

Course Brochure
The QUT Online course brochure was redesigned as a complementary asset to the new QUT Online learning platform. Serving as a digital guide, the brochure provides students with detailed course information while showcasing the value of QUT’s offerings. The layout and visuals were revamped to create a modern, engaging look, and new imagery was integrated seamlessly into the design. The redesign was crafted using Adobe InDesign, ensuring a professional and cohesive result aligned with the updated platform.