Aston University needed to redesign its online learning platform to meet the growing demand for online education and attract more students pursuing higher education. The project aimed to deliver an engaging digital experience aligned with the university’s established brand identity and visual patterns. However, the lack of a developed design library posed a challenge, requiring a comprehensive build from the ground up.

The Aston Online platform was successfully redesigned and launched on schedule, aligning with stakeholder expectations and receiving full approval from the UK-based design team. The refreshed design opened up new opportunities for targeted marketing, improved user engagement, and increased conversion rates—strengthening Aston University’s presence across both its on-campus and online education offerings.